Inspiration Cove
Blogging 101 Branding

Questions to Ask Yourself Before Rebranding Your Blog

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Hi Everyone, and Happy New Year!

I hope your 2018 has started off strong (and ideally less hungover than me lol). It’s been awhile since I’ve made a blog post, as in December I decided to switch directions and change the blogging path I was traveling. Aka I completely rebranded my blog. It took awhile to make the change, as I wanted to make sure I was totally, fully, 100% proud of my latest project. If you’re looking for some considerations to take into account before rebranding your blog, you’ve come to the right place!

You see, in the past, I’ve had this tendency to be spontaneous with my blog, so this is my third and [hopefully] final change to the blog.

Friends, I present to you my blog version 3.0  –  Inspiration Cove! *Sparkle Sparkle*

I’ve decided to kick off the first week of the new year by explaining to you all why I made the switcharoo and rebranded my blog for the third (time’s a charm?) time. I learned a lot along the way, so I also made a handy-dandy list of important questions to ask yourself before you decide to take the leap and start rebranding your blog.

Important Questions to Ask Yourself Before Rebranding Your Blog – How I went from “Let the Joy Begin” to “Raindrops and Rosé” to “Inspiration Cove

Rebranding Your Blog 101:

Flashback to June 2017- I was pretty bored.

I’m one of those people that always need to be occupied…and yeah, I admit, I get bored fairly easily. In the midst of my crocheting peak, I considered starting a crochet blog to share my creations with the world. I shared the idea with my lovely boyfriend Travis, and he absolutely loved it. He said something along the lines of “blogging is the future”. 

Yeah, whatevs Trav-I just think it’d be a fun hobby.

Naturally, I headed straight on over to Pinterest to do some research, where other bloggers got me hooked on the idea. Not only could I make some extra ca$h money, but having the platform to share my ideas was a pretty sweet concept.

Alas, I know myself, and my crochet hobby comes in waves—I’ll either crochet 24/7, or place my yarn and hook down for months at a time. Besides, I wanted to blog about more than just crochet. I’ve got a ton of ideas that other people could read about.

A few days later, “Let the Joy Begin” was born. I bought my domain (letjoybegin.com) through namecheap.com, found a website host (Siteground had nothing but positive reviews), and created my first ever WordPress blog.

I pumped out a few posts, made my site as pretty as it could get on a free WordPress template, and researched how to promote my posts. Now it was time to wait for those viewers to roll on in…

…and they didn’t.

Rebranding Your Blog

Flashback to September 2017- my blog was okay.

It’s not like my posts were total garbage—after all, I was just a newbie beginner learning the ropes. Yet I couldn’t figure out why I was struggling to get viewers. Tbh I was heckin discouraged.

So, I went back to Pinterest where I searched phrases along the lines of “how to get blog traffic”, and “ways to increase page views”, and “how to build an audience”…all that typical blog stuff. A recurring theme showed up in almost all the articles. Cha girl needed a NICHE. So, I went ahead and decided to rebrand my blog- round 2!

After some blog pondering, I decided my target audience would be millennial women. I mean, being a millennial woman myself, I considered myself pretty damn knowledgeable in the subject. And what do millennial women like? ROSÉ.

I went ahead and bought the domain www.raindropsandrose.com –and me being the stupid, spontaneous, blog spender that I am, bought an entirely new Siteground hosting plan.

 

*PRO TIP*

If you already have Siteground and are considering rebranding your blog, don’t purchase a new hosting plan on Siteground. They can switch it for you! All you have to do is contact support. They were so incredibly helpful during my blog #2 to blog #3 transition.

A+, 10/10. Would recommend as a blog domain host.

 

A few days later, “Raindrops and Rosé” was born, and I was super proud of my latest creation…at first.

I made a cute ass logo, posted some great articles with millennial women in mind, and started getting higher page views. I was starting to get good at this blogging thing.

Rebranding Your Blog

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However, what I didn’t think about before I made blog #2 was my blog longevity. A blog is a big-time investment. How would “Raindrops and Rosé” grow with me? Do I want to be a 30-something-year-old mom writing tips on how to take college finals? HELL NO.

You know what’s also annoying? That stupid accent mark over the e in rosé. Friends, unless your laptop lets you do the cool shortcut maneuver, googling “Rose wine” and copy/pasting “é” from the search results gets old. If you’re considering adding a pretty accented letter to your website title while rebranding your blog, think twice lol.

Flashforward to December 2017- I had lost my blog focus.

I was no longer proud of my punny blog name and felt like my blogging voice was no longer a depiction of who I am. It was way too cookie cutter and xoxo girly (does that make sense)? I felt like a train that had derailed, and I needed to make some serious changes to get back on track.

This time around, I learned from my mistakes. Rather than going ahead and spontaneously purchasing another domain/site plan, I *GASP* planned it out.

Rebranding Your Blog

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First, I started by writing out things that I wanted my blog to be about. Yoga, crafting, life tips and advice… stuff you’d typically find on a lifestyle blog. I asked myself, “where do all these random topics share a common ground?”

Then it hit me. They all can inspire in one way or another. BOOM. Niche = achieved.

But I know me, and my mood changes with the tides. What if one day I decide to narrow down my niche? Maybe I’ll become a super mega ultra yogi, or discover a new hobby that I’m completely and utterly in love with. How can I make my blog super mega ultra yogi flexible?

So, I went ahead and decided on a domain name that will remain forever the same…of course, my name and all its variations were taken, so I did some brainstorming to come up with a catchy one that sticks. Sincerely Mandy has a nice ring to it don’t ya think?

Finally, I needed to come up with a good blog name…something that could better explain what I was writing about. When I had “Raindrops and Rosé”, I was neither writing about the weather or wine. How is my audience supposed to know my subject if my blog name doesn’t drop some hints?

Thus, The Inspiration Cove was born at www.inspirationcove.com.

It’s a domain name that will always stay the same (and hopefully a blog name too)! The Inspiration Cove is a lifestyle blog that can grow with me as I grow myself. Like the seasons’ change, my blog posts will change as I do. This is why I decided to rebrand my blog for the third time.

Rebranding Your Blog

With anything in life, you learn from your mistakes.

My beautiful friends– before you decided to rebrand your blog, or even change your blog niche, name etc.  go ahead and ask yourselves these questions:

  1. Do I want to name my URL domain after my blog? Or do I want to keep it neutral in case I one day decide to change my subject?
  2. How will my niche grow with me? Will it be flexible and change with my personal growth?
  3. Is my niche too narrow? Too broad?
  4. Is my blog written in my voice? Is it true to who I am as a person?
  5. Does my blog name give my audience an idea of what my blog is going to be about?
  6. Does my web hosting offer the option to switch domain names, or do I have to purchase an entirely new hosting plan?
  7. Who is my target audience, and does the rebrand fit in with their age? gender? demographic?
  8. Have I already built an audience? How do I notify them of the switch?
  9. If I do have an audience, can my blog changes still be applicable to them?
  10. Do I have any accented letter that will be super annoying to type out in the future? (lol)

 

Of course, think it through before making spontaneous decisions to switch (aka don’t do what I did). You don’t want to waste your pennies while rebranding your blog (@me) on something you won’t be proud of in a few weeks.

Also, want to give a quick shout out to Siteground for being a dope site hosting platform. For about $4 a month it’s a super affordable option for a beginner blogger. Their customer support is available 24/7 and they’re super quick at addressing any problems you may have. They also helped me out with changing my primary domain address and redirecting any traffic from blog #2 to my latest and greatest blog that you’re currently admiring ;).

 

Have you ever considered rebranding your blog? What did you do to take the leap and making the switch?

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6 Comments

  • Reply
    Yissel R
    January 9, 2018 at 9:59 AM

    Very informative. I liked it. 🙂

    • Reply
      Amanda
      January 9, 2018 at 3:07 PM

      Thank you Yissel!!

  • Reply
    angelabchua
    January 9, 2018 at 10:16 AM

    I have a small business and i’m going through the middle of a very exhaustive re-brand thats taking me months. I think about all else, you have to have a connection with your mission. If you know who you are and what you want your brand to be about and how to communicate that value, the other stuff starts to fall into place a bit easier! Like you mentioned, you dont want to waste time and money changing things further down the road! Great post! Congrats on the relauch!

    Angie
    https://bobodesignstudio.com/blogs/news/posse_spotlight_stylelullaby

    • Reply
      Amanda
      January 9, 2018 at 3:28 PM

      SO TRUE. Once I found my mission everything was easier to figure out. Took a few tries, but I’m happy I found my voice! Thanks Angie!!!

  • Reply
    Jenny
    January 9, 2018 at 6:54 PM

    Hi! I loved reading this! Great information! Did you crochet that cute hair bow in your picture? 💗

    • Reply
      Amanda
      January 10, 2018 at 7:54 AM

      Thank you!!! and yes I did 🙂

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