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Hello, my beautiful bloggers and fellow Pinterest enthusiasts!
The past few months I have been working tirelessly on my Pinterest growth strategy, and I am really starting to make awesome progress. Started from the bottom (0 posts and 0 followers), and now we here (ONE MILLION PINTEREST VIEWERS a month!!).
If newbie and experienced bloggers have one thing in common, it’s that we know Pinterest is an amazing search platform to boost blog traffic, gain a great following, and even create some supplemental cash flow. Because I am seeing success, I thought I’d share with y’all my personal Pinterest growth strategy, and what I’ve been doing to get where I’m at on the site.
Shameless plug but you should totally follow me @theinspirationcove 😉.
Keep scrolling to learn how I managed to go from 0 to 1 million Pinterest viewers in just a few months with this Pinterest growth strategy.
The Pinterest Growth Strategy I Use to Get 1 Million Monthly Pinterest Viewers:
I’m sure you’ve already been meticulously researching, but everything I’ve learned about Pinterest I’ve absorbed from other blogger’s posts. While a lot of information is repetitive, each post offers something new that I didn’t know before. Learning a new skill or strategy is often sifting through information, picking out what’s valuable to your personal journey, and creating something that works for you. Do your research to find the Pinterest growth strategy that works for you.
Make Your Username/Description Relevant.
Sorry Soccerchick198, unless you’re writing about all things sports/soccer related, your username doesn’t give the people checking out your page a feel for who you are.
If you have your blog already set up – perfect! Use your blog name as your Pinterest username. Also, include keywords in your description related to things you plan to post/pin about.
Don’t fret if you rebrand your blog, because I did several times and was able to change my Pinterest settings no problem.
Get Yourself a Business Profile.
If you want to monitor your analytics, this is required! Pinterest makes this super easy to do, with clear instructions to make converting to a business profile a breeze. It doesn’t affect the user experience either, so there’s absolutely NO reason why you shouldn’t have one!
Enable Rich Pins.
Like switching to a business profile, enabling rich pins is easy and necessary. They’re important because they display more text/information bettering the user experience. The Pinterest algorithm also ranks those pins higher, giving them a slight boost in searchability. More info + better search potential = Pinterest Growth.
Create Boards, Follow Accounts & Start Adding Pins.
If you’re starting from absolute 0, you need to get started and get yo page looking pretty for the folks at home. Create boards (related to your blog niche) and start pinning some of the recommended pins in your home feed. That way if people come to visit your page, they won’t be looking at blank whiteboards.
I typically find that keywords are underutilized on Pinterest. People forget that Pinterest is NOT a social network, but rather a Visual [and def my fave] search engine. Keywords need to be used everywhere.
For example, imagine you’re looking for a new recipe. What would you type into your Google search? You’re way more likely to find the results you’re looking for when you type in “new food recipes” compared to something like “yums in my tums.” When you name your boards, use that logic.
Likewise, follow accounts that pin information similar to your blog content and what you plan on pinning. It’s important to remember that this Pinterest account is for blog promo over personal pin action, so keep it consistent.
Hashtag That #Description.
Like your board titles, use relevant descriptions to convey what your pin is about. I’ve noticed a lot of people putting weird characters “~*~” things like that in, but if you’re looking up travel inspiration your pin with “~*~” won’t be found!
As another example, say you pin a super cute dress you saw. Rather than leaving the caption at “women’s fashion” – get a little more descriptive! Women’s Spring Floral Sundress from Revolve or wherever will better convey your message.
If you’re stuck on description information, type what you would search in the top bar on Pinterest. Suggestions will pop up underneath the search bar, showing what other people are actually searching on Pinterest. They basically do all the hard lifting for ya!
Make sure to keep your wording relevant and matching to your content. The reader doesn’t want to read about a sundress on a pin regarding “8 places to stay in Iceland” lol.
I read somewhere the other day that Pinterest allows up to 20 hashtags? I use only a few though because there is only a certain amount of ways to hashtag a handstand picture, aaaand it can look overbearing…but that’s my personal take!
Promote Your Pinterest on Blog Support Groups.
This is one of the best ways to get your Pinterest account on the map and increase your follower count in the beginning Pinterest stages. I am a part of 7 or 8 blog support groups, and they will all post occasional threads regarding pin promotion or follower engagement.
Don’t feel pressured to follow every person or pin every pin in the support group threads. If the content is relevant to your blog and niche, pin away. One thing I love about the blogger community is the support everyone gives one another to help each other out.
Aside from Pinterest promo, Facebook blog support groups often have Instagram, blog post, twitter threads, and more to participate in and grow your blog.
Join Pinterest Group Boards…with Caution.
Join group boards…but do this strategically. This was one of the bigger Pinterest mistakes I made towards the earlier stages of building my page. Once I removed myself from (poorly performing) group boards, I saw a big increase in monthly profile views and engagement.
I’ve seen bloggers on bloggers telling you to GET INTO GROUP BOARDS. They are one of the best ways to share your own content, and crucial to your Pinterest growth strategy.
But did you know if you don’t get good engagement from boards, you can be hurt by the Pinterest algorithm?
Think twice before attempting to join group boards with a ton of followers. Don’t join every group board you see, or try and search for smaller, niche-specific boards. The higher your repin rate, the more Pinterest will consider you a high-quality profile, and the more your content appears in other people’s feeds!
Start Pinning Using the 80/20 Rule.
Another thing I’ve seen quite often during my Pinterest growth strategy research is that many bloggers tell you that a Pinterest growth strategy requires pinning 80% others content, and 20% your own. I think as you are starting out this is a fabulous idea. Not only will Pinterest consider you a better-quality profile and share your content more through the smart feed, but your followers won’t feel like you’re just trying to push your own content all the time.
To grow my profile, I started out pinning between 28-32 pins per day. As I noticed I was getting more followers / higher page engagement, I upped it to 40-50 pins a day. Most of those are automatically scheduled pins, which I will elaborate further on in the post.
Manually Pin from the Explore Page.
I love, love, love going to the explore page because they show you what all the hot topics and highly searched pins are. To gain some traction to my profile, I check out this page and manually pin what’s trending for topics related to my boards.
As yet another example, around Eastertime, Easter/Spring Nails were all the rage, so I went through some of the trending pins and “stuck” those to my Beauty board.
*Related Post: If you’re questioning whether you want to start a blog, click to read why blogging is one of the BEST hobbies here!*
Give your Page a Little TLC.
Just like our kitchens, if we don’t keep them clean, the dishes and god knows what will pile up.
Don’t let your Pinterest profile turn into a grody kitchen. Occasionally (which I admit I haven’t done in a while) I will go through my boards and delete any pins that did not receive any engagement.
I do this by going through my phone app and checking out the bottom righthand corner of each individual pin. If it got any sort of engagement, a number with a few bar graph lines will be displayed in gray font. Those with zero engagement (pins without any numbers below it), I will either re-pin or delete altogether.
When you tidy up your space, your “repin to pin” ratio will go up. Pinterest will consider your profile valuable, thus displaying your own content more often on other’s pages.
It’s pretty universally known that in order to grow your Pinterest profile, you gotta pin all the time! (Not every second on the second but you get what I mean).
And guys…I know what you’re thinking. Every blogger and their mother are trying to get you to board the tailwind train. But hear me out because they are for a reason. I was 100% as skeptical as you are, but this service is worth every single penny.
To shorten a potential long-winded description of the service, Tailwind is a visual marketing tool, that helps you schedule pins and analyzes your Pinterest profile, so you can work towards improving your online presence and successfully market your blog or biz.
At first, I thought I would be fine without it. “I’ll manually pin, I don’t need to spend money.” Holy moly was I WRONG. If you’re looking to grow your profile, you must pin often and at the right times of the day. If you are not a full-time blogger, this is incredibly challenging at your 9-5. Having the ability to schedule pins days, weeks, or even months in advance gives you the chance to focus on what actually matters…your blog content!
Another one of my favorite things about Tailwind is the detailed analytics. While I do enjoy looking at Pinterest’s business account analytics, Tailwind goes above and beyond by showing you your profile performance, board insights, and even how each individual pin of yours is doing. They’re incredibly helpful stats and using them to your advantage can help you grow the hell outta your profile.
They work very similarly to Pinterest group boards, giving you easy, quick and quality content to pin to your profile. Of course, you’re free to share your content on them as well, where other tailwinders can share across Pinterest.
For the ‘bloggers and small biz’ membership you pay $10 a month, and you have access to unlimited pin scheduling, and the option to join 5 tribes.
It’s likely you’ve seen see some bloggers claim that using Tailwind has increased their blog traffic by 400%. FYI that didn’t happen me…not right away anyway. But like most things in life, what you get out of it is what you put into it. There are bloggers trying to make full-time incomes, while there are hobby bloggers like me. With Tailwind and Pinterest, you can create your own destiny.
And that is my Pinterest growth strategy in a nutshell.
I just want to leave you with a few words of advice before you’re off and pinning.
Continue to learn and do your research. Pinterest (and every social media site for that matter) are constantly updating their algorithms and changing their sites. Stay in the loop on the latest Pinterest growth strategy, and always be willing to keep learning!
Hope you guys enjoyed learning about my personal Pinterest growth strategy. I have been using on the daily, and it helped me out tremendously. If you want to grow your profile, you can definitely make it happen!
Don’t forget to follow me on Pinterest here!
NOW GET PINNING. If you have any questions or comments about my Pinterest growth strategy I am happy to help! Feel free to send me a message or comment down below!